How Important is your Company Content?

You may, in your wilder moments, think that your content is neither one thing or another; it’s not that important that your company information is designed so that your clients feel utterly comfortable with what you’re trying to say; it’s not important that your information is absolutely accurate, and says exactly what you want it to say – after all, you’re not clear exactly what your content should be doing.

And therein lies the error.