Digital Marketing Agency Dubai
In this digital age, businesses are increasingly moving online. More and more consumers are discovering brands through the internet and making their purchases without having set a foot into the company’s store itself. In such a scenario, no business in Dubai can afford to ignore the power of digital marketing. To be able to truly capitalize on the opportunity presented by the realm of online marketing, you need the specialized services of a leading Digital Marketing Agency in Dubai.
But how can a digital marketing agency help you grow your business online? Let’s find out.
It is no secret that most people never look beyond the first page turned up by a Google search. With the millions of businesses that have a presence online, this means that the websites of only a select few are ever even visited by prospective customers.
Search Engine Optimization or SEO is the technique to ensure that your website is included in that elite group. It takes advantage of a vast plethora of strategies that have been demonstrated to improve the page ranking of a website and apply it to your own digital space.
A good digital marketing agency would optimize your web content to be noticed by Google’s search algorithms, and make your website rank higher in the relevant search results. The higher on the list you appear, the more leads you receive.
While SEO is well and good, if you are a business whose clientele is primarily based in Dubai, do you really benefit from higher rankings on a global search result? Wouldn’t you get a better result by improving your standing amongst your local competition?
That’s exactly what local SEO is about. While beating millions of contenders to rank at the top ten results of the world is a difficult task, ranking at the top of the much smaller list of similar businesses in Dubai is much more achievable.
A dedicated digital marketing agency in Dubai would help tune your content to make it more relevant in local searches and help generate more valuable leads originating from Dubai itself.
Email marketing is an old, but time tested strategy. Instead of waiting for customers to find you, you reach out to them yourself. Not only is it cost-effective, but by lending a personal touch, has a higher conversion rate than other marketing methods.
But that doesn’t mean that you should go out and start sending emails to everyone you can. Prospective leads need to be identified, and the mails drafted carefully to not seem like spam. This is where a digital marketing agency comes useful.
By understanding the needs of your customers in Dubai, a professional agency crafts emails that offer value to their recipients and make them more likely to reach back for more information.
While SEO is well and good, it is of little use if your content is lacking. Unless your content adds value to your customers, it will never climb high in search rankings, even if you get everything else right. That is why you need a marketing agency to create engaging content that gets shared by readers and garners your brand a reputation, apart from increasing traffic to your website.
Social Media Marketing
Contrary to popular expectation, social media is not just a place for Millenials to rant to the masses. There is great potential in social media for marketing, especially for businesses in Dubai. Yet personally putting out sporadic posts on scattered channels does more harm than good.
You need a proper digital marketing team to lead a consistent and comprehensive effort across all well known social media platforms, apart from actively engaging consumers to maintain a positive brand image.