IT and SEO Bridging the Gap
In the vast world of the great wide web, Information Technology (IT) departments are crucial to managing all of the intricacies and technical aspects associated with establishing your website and keeping it maintained online. On the flip side of that coin, Search Engine Optimization (SEO) has become the number one driving factor in establishing a powerful online presence. So it only seems natural that your IT department and SEO team should work collectively with one another. Often, though, these
How Important is your Company Content?
You may, in your wilder moments, think that your content is neither one thing or another; it’s not that important that your company information is designed so that your clients feel utterly comfortable with what you’re trying to say; it’s not important that your information is absolutely accurate, and says exactly what you want it to say – after all, you’re not clear exactly what your content should be doing.
And therein lies the error.