Alex Jenkins
IT Consultant

When Should I Start SEO For My New Website?

When Should I Start SEO For My New Website?

When should I start SEO? Immediately. If your site is published, you should want it appearing as high as possible in search engine results as soon as possible. One of the first things you will need to make sure of is that it is crawled and indexed correctly, your keywords are correct and relevant, and your layout is easily navigable.

What is SEO?

Broadly, Search Engine Optimization (SEO) is the method that determines how high in the results list, your site will show up on search engines like Google and Bing. Paid advertising, of course, will be pushed to the top, but the focus of SEO is on the “natural” results.

Natural, organic, or free results list the sites that put their best efforts into making sure their website is functioning correctly, has appropriate search keywords, has high-quality content, and trust ratings.

The first page of results receives 95% of clicks by users and the higher in that list, the better the click-through-rate (CTR). When should I start SEO? Day one. The closer you can get to the top of page one, the higher your traffic potential.

How is it used to get results?

Google, for example, uses an algorithm to judge the contents of a site for relevance, quality, keyword matches, and so on with over 200 guidelines that determine whether the site is of high or low trust value.

Human evaluators also review sites and base their rankings on a wide array of attributes. The combination of the two creates a database of millions of sites. When a query has been initiated, that database is searched and returns the highest-ranked sites deemed most relevant to what the user intended to find.

User intent is a critical part of the SEO process. Google, Bing, and other search engines all base their rankings on what site most closely matches the purpose of the search with the highest quality content. It is essential to make sure that you have identified as many relevant keywords as possible that fit your site content.

However, part of the quality control evaluation of sites that heavily affects rank is whether your site has too many filler sections.  If you cram in too many keywords and not enough valuable content, it can affect your rating.  New content, verified sources where applicable, active linking, and quality layout are the main focuses of the evaluation process.

When should I start SEO? As soon as you have quality content and keywords in place run an index search to see how your site is appearing in the results. It is vital to know as soon as you can if some pages are not being indexed, if the keywords are not matching up, and to keep track of your ranking at all times.

What does it cost?

One of the best benefits of utilizing SEO is that it is a free service. There are no advertising fees or costs associated. Without the extra cost of marketing, you can redirect some of that expense to site development. When should I start SEO? With no cost overhead, there is no reason to delay.

Will it boost traffic to my site?

Over 60% of consumers use a search engine to research new products or companies. Mobile devices, in particular, have experienced a surge in activity. In 2016, searches on mobile devices surpassed desktop machines for the first time.  This development has led to a change in how sites will be evaluated. Instead of focusing on how the site appears on a desktop, now the first area checked is whether your website has a mobile version and if it does, it will cause a slight boost to your ranking.

When should I start SEO?

With no cost, immediately identifiable results, traffic boosts, and access to vital analytics data, there is no reason to delay.

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