Alex Jenkins
IT Consultant

SEO 101: What Is On Page SEO?


SEO 101: What Is On Page SEO?

Standing out in a crowd with is not an easy task, particularly if you don’t know on page seo. Search engines, such as Google, are possibly the most congested places in cyberspace. It gets harder each day to stand out from the endless content on the web. If you have a website, a business, or possibly study digital marketing––you’ve heard of “SEO”. SEO stands for “Search Engine Optimisation” and is a complex topic. Through the implementation of SEO, one can dress their website in bright colours, and make it visible to the crowd. If SEO is a new concept for you, don’t worry––only one, of two, SEO metrics; known as “on-page SEO” is discussed here.

The second type of SEO: “off-page SEO”; has been discussed in an earlier post. Off-page SEO is much more difficult to control than on-page SEO, and is a great way to start learning the basics. This explanation of On-page SEO is short, and will help you to be confident and knowledgable about basic SEO concepts; preparing you for more advanced topics in the future.

What Are On-Page and Off-Page SEO?

On-page SEO is a method of Search Engine Optimisation, and uses the contents of a webpage to increase its visibility inside search results during a relevant search. The search engine uses a complex algorithm––a computer program––to locate relevant webpage results, based on the keywords of a search. The results are compared with on-page and off-page SEO data, while the algorithm attempts to find the best information; eliminating the least relevant information. The entire process is complete within seconds of the request.

Examples of On-Page SEO:

  • Web Address / URL
  • HTML tag contents, such as:
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